跨国深谈← 返回←David Alleman

① 他说过的话

8 条

这真的是一个机会,去打造一个最终不必是绝对最大、但却是未来最高端的品牌。
So it’s really an opportunity to build a brand that doesn’t have to be ultimately the absolute biggest, but is the most premium brand of the future.
—— David Alleman · [00:25]

指向原始笔记的链接

我认为每当社会发生变化,它都为那些响应这种变化的全新品牌创造了成长为大型品牌的巨大机会。
And I think whenever society changed, it has created a big opportunity for absolutely new brands that respond to that to become big.
—— David Alleman · [04:36]

指向原始笔记的链接

是的,因为奢侈品的定义就是限制获取渠道。
Yes, because luxury is defined by limiting access.
—— David Alleman · [05:34]

指向原始笔记的链接

所以我们说,嘿,与其我们给你钱,不如你给我们钱?结果这对每个人都非常划算。
And so we said, hey, instead of us giving you money, why don’t you give us money? And that worked out for everyone very well.
—— David Alleman · [09:26]

指向原始笔记的链接

我们做了一个有意识的决定,去拥抱大量风险,说:嘿,这听起来很疯狂,但疯狂是好事,因为黎明前的黑夜总是最黑暗的。
We took a conscious decision to embrace a lot of risk and say, hey, it sounds crazy, but crazy is good because the night is always the darkest before dawn.
—— David Alleman · [00:01]

指向原始笔记的链接

而我们应对的方式绝对不是诉诸打折,而是确保我们把最新的创新带入这项运动。
And our way to navigate that is definitely not to resort to discounting, but to make sure that we bring the newest innovation into the sport.
—— David Alleman · [17:47]

指向原始笔记的链接

作为创始人,我们的职责一直是确保我们不仅仅考虑当下,而是考虑下一个时刻。
It’s always been our role as founders to make sure that we’re not just thinking about the moment, but that we are thinking about the next moment.
—— David Alleman · [18:22]

指向原始笔记的链接

而我说,是的,我们是一场 16 年的一夜成名。
And I’m saying, yes, we’ve been a 16-year overnight success.
—— David Alleman · [18:37]

指向原始笔记的链接

② 出现在这些集

1 集

• 《16 年的一夜成名:ON 如何打造未来最高端运动品牌》 — 作为联合主持

③ 他谈到的

点进去有真内容 —— 本页主要出口

Bob Safian · ON · light spray · Clean Cloud 泡沫 · 创新 · 高端(非奢侈)定位 · 运动阶层 · 股权替代代言 · 合伙制领导 · 社会变迁造品牌

④ 也在聊「创业与行业」的人