① 他说过的话

12 条

作为房间里工程方面的声音之一,不得不对业务团队说不,真的非常不舒服——就是那种:好主意,但这需要我六到八个月去重新架构并重构我们在业务定价上做的每一个假设。
I found it really uncomfortable to be one of the engineering voices in the room, having to tell no to business teams on like, you know, fantastic idea, but it’s going to take me six to eight months to re-architect and refactor every assumption we’ve made around pricing in the business.
—— Alvaro Morales · [04:48]

指向原始笔记的链接

基于消费的定价其实是围绕这样一个理念:如何避免买回来吃灰的软件,如何避免为那张办了却不去的健身房会员付费,真正做到只为消费的东西付费。
Consumption-based pricing is really around this idea of how do we avoid the shelfware or how do I avoid paying for that gym subscription that I pay for but don’t go for and really only pay for what I consume.
—— Alvaro Morales · [11:22]

指向原始笔记的链接

你需要一款了不起的产品,以及对它巨大的信心,才能真正为它背书,并把你的营收增长策略与之绑定。
You need an amazing product and a ton of confidence in your product to really stand behind it and tie your revenue growth strategy towards that.
—— Alvaro Morales · [11:44]

指向原始笔记的链接

在 Snowflake IPO 前后,一美元获客营收可以在一年之内变成 1.60 美元。
Around Snowflake’s IPO, a dollar of revenue acquired could become $1.60 in a matter of a year.
—— Alvaro Morales · [11:59]

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每一次重大的平台转移,不仅催生了一代提供重大创新的公司,也颠覆了软件的商业模式。
Every major one has not only resulted in just a generation of companies providing significant innovation, it’s also disrupted the software business model.
—— Alvaro Morales · [13:23]

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我认为 Gen.AI 有潜力把软件的价值从「我是否拥有一个网络产品的登录账号」转向更偏向基于结果的导向。
I think Gen.AI has the potential to shifting the value of software away from, do I have a login into a web product that I have access to, into more of an outcome-based orientation?
—— Alvaro Morales · [13:54]

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太多现有计费方式把定价当作一次性的——设好就不管了——错失了一个事实:你必须持续地演进它。
Too many existing approaches to billing just rely on pricing as like a one-and-done, you set it and forget it, and you miss on the fact that you have to kind of keep evolving it.
—— Alvaro Morales · [19:00]

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但那个时间线不是 11 年,而是几个月。这就是我们今天所处的生态系统。
But that timeline is not happening in 11 years. It’s happening in months. And that’s the ecosystem that we’re living in today.
—— Alvaro Morales · [23:46]

指向原始笔记的链接

如果行业变化得那么快,而你的工程团队和我当年一样告诉你调整定价需要一年,也许你就在竞争中撑不住了。
If the industry is changing that fast and your engineering team, much like me, is going to tell you it’s going to take a year to shift pricing, maybe you’re not going to stand up to the competition.
—— Alvaro Morales · [24:34]

指向原始笔记的链接

我们真正在构建的是一个数据平台,能够独特地把每一个产品使用单元连接到收入。
What we’re really building is a data platform that can uniquely connect every unit of product usage to revenue.
—— Alvaro Morales · [29:15]

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我根本无法想象这场变革在软件行业发生的速度。就像那句话说的:先是缓慢,然后一瞬间全部发生。
I could not have imagined the speed that this transformation is happening in the software industry. Like that saying of, you know, it’s slowly at first and then it happens all at once.
—— Alvaro Morales · [34:46]

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我希望 Orb 以让公司发布定价的速度和它们发布产品的速度一样快而闻名。
I want Orb to be known for enabling companies to ship their pricing as quickly as they’ve shipped their products.
—— Alvaro Morales · [37:43]

指向原始笔记的链接

② 出现在这些集

1 集

• 《Orb CEO Alvaro Morales:定价为什么该像产品一样快速迭代》 — 作为联合主持

③ 他谈到的

点进去有真内容 —— 本页主要出口

Sal Motamini · Orb · Asana · Stripe · Shopify · Snowflake · Twilio · Vercel · Pinecone · Perplexity

④ 也在聊「创业与行业」的人