Daniel Saks
① 他说过的话
15 条
产品市场契合度不是那种你没有然后就有了的东西。它是在给定的微细分市场中你始终需要为之努力的东西。
指向原始笔记的链接
Product market fit is not something that you don’t have and then you have. It’s something that you always have to work for within given micro segments.
—— Daniel Saks · [00:00]
我的信念是，如果你想打造一个非常大的生意，你不能只做一件事然后把它规模化。
指向原始笔记的链接
My belief is, if you want to build a really big business, you can’t just do one thing and scale it.
—— Daniel Saks · [03:46]
所以我们所有的筹码都押在这一单交易上，成或不成。
指向原始笔记的链接
So all of our stakes was just on this one deal, working or not.
—— Daniel Saks · [05:18]
但在早期，我们说 GMB 是我们的第一指标，但我们花了大概五到七年才真正搞明白怎么让 GMB 的飞轮转起来。
指向原始笔记的链接
But in the early days, we said that GMB is our number one metric, but it took us probably five to seven years to figure out how to really get the flywheel going on GMB.
—— Daniel Saks · [06:24]
在拼命赶工把东西发布出来之后，我们按时上线了。结果门可罗雀。没有人来应用商店。
指向原始笔记的链接
And after crunching to get this thing launched, we launched on time. It was like crickets. No one came to the App Store.
—— Daniel Saks · [07:14]
我认为我们在 B2B 技术上学到的，而且这至今仍然成立，是企业想从他们信任的人那里购买。
指向原始笔记的链接
I think what we’ve learned with B2B technology, and this still extends today, is that businesses want to buy from people they trust.
—— Daniel Saks · [08:05]
更好的策略实际上是激活已经存在的销售渠道和关系。
指向原始笔记的链接
The better strategy was to actually enable the sales channels and the relationships that already exist.
—— Daniel Saks · [08:48]
我们能够证明外呼营销活动有大约 4 到 7 倍的效果提升。而那真正是基础性的秘密武器。
指向原始笔记的链接
And we were able to prove about a 4 to 7x uplift in efficacy for outbound campaigns. And that was really the formational secret sauce.
—— Daniel Saks · [17:06]
一种是用 AI 垃圾内容把量往上推，广撒网碰运气。另一种是真正变得非常有方法、有针对性地对待这些结果。
指向原始笔记的链接
One is driving volume upwards through AI slop and just spraying and praying. The other is actually getting super methodical and targeted about how you approach these outcomes.
—— Daniel Saks · [17:25]
秘密武器不一定是那种 AISDR 式的功能，也就是在一个工具里把所有事都干了。秘密武器真正是，你如何利用你的独特数据加第三方数据，来得到一个精准得多的名单。
指向原始笔记的链接
The secret sauce isn’t necessarily like the AISDR functionality of just being able to do everything in one tool. The secret sauce is really how do you leverage your unique data plus third party data to have a much more targeted list.
—— Daniel Saks · [25:03]
我相信你总是在相邻品类中奋战去寻找产品市场契合度。而你能感觉到它的方式就是拉力。
指向原始笔记的链接
I believe that you’re always fighting to find product market fit in adjacent categories. And the way you can feel it is the pull.
—— Daniel Saks · [31:15]
我认为对大多数公司来说，现实不是这样。它们要么有一个小 TAM,这意味着你必须在激活那个 TAM 时更加小心；要么如果它们进攻太宽的 TAM,就会陷入拉力不够强的问题。
指向原始笔记的链接
I think for most companies that’s not the reality. They either have a small TAM which means you have to be much more careful on how you activate that TAM, or if they go after too wide of a TAM they’re going to fall into issues where the pull is not strong enough.
—— Daniel Saks · [32:41]
我们发现一般是三次序列能让你拿到 90% 的效果。如果你做到五次，也许你多拿 10%,但你冒着被标记为垃圾邮件的风险。
指向原始笔记的链接
What we found is generally three sequences is going to get you 90% of it. If you go to five, maybe you get an extra 10%, but you risk people flagging you for spam.
—— Daniel Saks · [42:24]
Outbound 就像产品市场契合度。它不是你拥有了就永远有效的东西。你必须不断实验。
指向原始笔记的链接
Outbound is like product market fit. It’s not something that you have and it works forever. You always have to be constantly experimenting.
—— Daniel Saks · [49:33]
我实际上会告诉很多创业公司，在你有一个真正强大的线上形象、人们可以搜到你或搜到你的公司并看到“嘿，这真的有效”之前，不要做 outbound。
指向原始笔记的链接
I in fact tell a lot of startups, don’t do outbound until you have a really strong digital presence where people can look you up or look your company up and see, hey, this is really working.
—— Daniel Saks · [50:04]
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