销售 (sell)
集里怎么说它
- 《Deel CRO：三年从 1 亿到 10 亿美元，靠的是敢卖》(04:44起):本集主线是 Shuo 的劲爆观点：人们需要更多地销售、拼得不够狠就是不努力获取收入和客户；创始人身边全是潜在客户，不去卖就是浪费。
① 提到它的金句
30 条
如果你能够生产大量高质量的数据，你很可能会能够卖出你生产的任何东西。
指向原始笔记的链接
If you can produce high quality volumes of data, you most likely will be able to sell whatever you produce.
—— Garrett Lord · [48:11]
不要卖那个蘑菇，要卖火力全开的马里奥。
指向原始笔记的链接
Don’t sell the mushroom, sell Mario on blast.
—— Jen Abel · [11:53]
人数增长来扩展营收——转变为受分发约束，也就是在五年内他们基本上能把自己的全部专业知识放进这个系统里，这个系统可以完成客户事务的大部分工作，然后想出办法把它卖给客户。
指向原始笔记的链接
Headcount to distribution constrained where they are able in five years to basically take all of their expertise, put it into this system that can do large parts of a client matter and then figure out ways to sell that to customers.
—— Gabe · [43:39]
他们拥有 fantastic 的安全态势，但他们没有办法向企业证明这一点。所以一个企业永远不会信任一家有销售产品激励的公司。
指向原始笔记的链接
They have fantastic security postures, but they don’t have a way to prove that to an enterprise. So an enterprise will just never trust a company that has an incentive to sell their product.
—— Emil Lassen · [12:06]
充足的销售管线，让你可以只把产品卖给真正需要它的人。
指向原始笔记的链接
An abundant pipeline allows you to only try to sell the product to people who need it.
—— 嘉宾 · [67:58]
发布，然后以 600 亿美元卖给 xAI。
指向原始笔记的链接
Launch, sell to xAI for $60 billion.
—— 嘉宾 · [32:34]
所以我真的认为，对于初创公司来说，从来没有比现在更好的时机去销售，并让自己的产品从一开始就获得相当有规模的采用。
指向原始笔记的链接
And so I really think there’s never been a better time for startups to sell and to have their products get adopted at a pretty meaningful scale right out of the gate.
—— Patrick Collison · [28:36]
持有者永远复利，而你卖掉的那些从那以后根本不复利。
指向原始笔记的链接
The holders compound forever, and the ones you sell don’t compound at all from then on.
—— 嘉宾 · [33:29]
他们卖了很多，但卖得不够。
指向原始笔记的链接
They sold a lot, but they didn’t sell enough.
—— Ben Thompson · [28:53]
近年来,我觉得这变得更像是生产更多、试图卖得更多,而不是做游戏的手艺本身。
指向原始笔记的链接
In recent years, I think it’s become more about producing more and trying to sell more rather than the craft of making games.
—— Arturo Nunez · [06:26]
而他们把它藏起来，因为对他们来说这就像一只下金蛋的鸡。他们为什么要卖掉自己的鸡？
指向原始笔记的链接
And they hide it because for them it’s like a chicken laying golden eggs. Why would they sell their chicken?
—— Ayush Bhardwaj · [11:22]
你要雇用那个你想把产品卖给他的人，因为说实话，没有别的绕开的办法。
指向原始笔记的链接
You hire the person who you want to sell it to because there is, to be honest, no other way around.
—— Ayush Bhardwaj · [11:57]
那么雇谁？雇一个 AI 原生的人——真正懂 AI、生活在其中、因为真心认同所以能真实地推销它的人。
指向原始笔记的链接
So who do you hire? You hire someone who is AI native, who really gets AI, who lives it, who can authentically sell it because they’re really bought into it.
—— Aliisa Rosenthal · [12:08]
我认为更好的是，如果你拥有一个受益于向开放权重转型的AI产品，除了今天前后90天之外，没有更好的出售时机了。
指向原始笔记的链接
I think even better, if you have an AI product that’s benefiting from the transition to open weights, there can’t be a better time to sell than plus or minus 90 days from today.
—— 嘉宾 · [42:42]
你只有在卖出一百个客户的时候,才真正找到产品市场匹配的核心。这不意味着每个人都超级开心、每个人的交易规模都很大,但大概在一百个左右,你实际上有了一百次成交,然后这个增长动作就会自己显现出来。
指向原始笔记的链接
You truly find the core of the product market fit once you sell a hundred customers. It doesn’t mean everybody’s super happy and everybody’s at a huge deal size but around a hundred. You actually have a hundred goes at it and then the motion kind of reveals itself.
—— Andrew Antos · [00:17]
他们的动力是改善自己的利润底线，变现你的注意力，拿走你的数据，锁死它，再卖回给你。
指向原始笔记的链接
They are incentivized to improve their bottom line, to monetize your attention, to take your data, lock it in, and sell it back to you.
—— Benjamin Guo · [04:02]
一个每年靠卖算力赚 1200 亿美元的人，决定收购一家能帮着让算力更具成本效益的公司，这样他就能卖出更多算力。
指向原始笔记的链接
Man making $120 billion a year selling compute decides to buy a company that help makes compute more cost-effective so he can sell more compute.
—— 嘉宾 · [10:44]
如果你要把一个智能体卖给某个人，你也必须帮他们解决评分标准的问题，即我们究竟如何验证这个智能体在做好的工作
指向原始笔记的链接
if you’re going to sell somebody an agent, you also have to help them with the rubric of how do we actually verify that this agent is doing good work
—— Maximillian Piras · [15:44]
而这个动机并不隐藏。动机就是卖出更多订阅。
指向原始笔记的链接
And the motive wasn’t hidden. The motive was to sell more subscriptions.
—— 嘉宾 · [39:24]
我们退后一步想：我们中真的有人每天醒来，是想做这种难卖、难转化的 GTM 单点技术吗？
指向原始笔记的链接
We started to sit back and be like, did any of us really wake up to build like this point solution, GTM piece of tech that’s like hard to sell, hard to convert?
—— Keith Peiris · [17:35]
我们不卖掉我们买的公司，所以他们知道，跟我们在一起，公司有一个安身之所，而且他们已经看到我们能在产品上投入多少。
指向原始笔记的链接
We don’t sell the companies we buy, so they know that with us, the company has a private home, and they’ve seen how much we can invest in the product.
—— Luca Ferrari · [00:11]
你必须搞清楚怎么让它工作，否则就别卖它。
指向原始笔记的链接
You’ve got to figure out how to make it work or not sell it.
—— Steven Sinofsky · [15:58]
他说，孩子们，你们知道吗，我们卖的商品本身一分钱都赚不到。我们的利润只来自我们节省下来的纸和绳。
指向原始笔记的链接
He said, boys, you know we don’t make a dime out of the merchandise we sell. We only make our profit out of the paper and string that we save.
—— 嘉宾 · [05:54]
你无法围绕一条今天还不存在的人类流水线来销售产品,即便你认为它应该是那样。
指向原始笔记的链接
You can’t sell a product around a new human assembly line that doesn’t exist today because that’s how you think it is.
—— Michael Lee · [10:43]
我当时的劲爆观点是，我觉得人们需要更多地销售。
指向原始笔记的链接
My hot take back then was that I think people need to sell more.
—— Shuo · [04:44]
而连续性正是每家大厂都在试图打包起来再卖回给你的东西。
指向原始笔记的链接
And continuity is exactly what every major lab is trying to package up and sell back to you.
—— Dylan Couzon · [04:46]
我们最终卖给客户并从中赚钱的产品其实有三种:我们可以卖数据中心,可以卖 GPU,还可以卖 token。
指向原始笔记的链接
There’s really like three products that we ultimately sell to customers where we’re making money. We can sell data centers, we can sell GPUs, and we can sell tokens.
—— Chase Lochmiller · [00:23]
我提出了一个叫 swag selling 的概念，就是不表现贪婪地销售（Sell Without Acting Greedy），S-W-A-G，但同时带着气场和自信。
指向原始笔记的链接
I came up with this concept called swag selling, which is sell without acting greedy, S-W-A-G, but with swag and with confidence.
—— Jonathan Awad · [60:48]
人们普遍无法把直接向别人出售模型权重的生意做成，所以你没法真正把一个训练部门变成一个能自我支撑的系统。
指向原始笔记的链接
People have not generally been able to make businesses work where they sell model weights to people directly, and so you can’t really turn a training setup into a proper self-supporting system.
—— Charles Frye · [05:11]
所以我卖给创始人的不是我的钱。如今钱是同质化的商品。我给你的任何一笔钱，总有别人的钱比这更多。
指向原始笔记的链接
So what I sell to the founders is not my money. Money is fungible commodity today. Any amount of money I give you, somebody else has more money than that.
—— Bilal Zuberi · [53:01]
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