销售 (sales)
集里怎么说它
- 《被解雇是最好的事:Michael Bloomberg 的创业方法论》(00:49起):本集反复讲销售是被看不起的二等职业却成了 Bloomberg 创业最锋利的武器——他大概是公司初创时最好的销售员,并引用 Ken Griffin「如果你不喜欢卖东西,克服它」。
① 提到它的金句
8 条
我一直给我的销售团队的试金石测试是,如果你是我组织里的一个客户主管,我把你放在我们公司的 10 名工程师面前,他们应该花 10 分钟才能弄清楚你不是产品经理。
指向原始笔记的链接
The litmus test I have always given my sales team is if you are an account executive in my org and I put you in front of 10 engineers at our company, it should take them 10 minutes to figure out you aren’t a product manager.
—— Jeanne DeWitt Grosser · [01:23]
但无论是我们还是别人,大约五年后销售领域的品类领导者、记录平台,将是一个以 AI 为核心架构的平台,而不是一个 20 年前架构的平台,这一点似乎是定局。
指向原始笔记的链接
But whether it’s us or somebody else, it seems a foregone conclusion that the category leader, the platform of record in sales in, let’s call it five years, will be a platform that is architected with AI in mind and not one that was architected 20 years prior.
—— Sam Blond · [31:14]
我是说,有时候事情就是这么简单:低利润率的转售商,一次性销售。
指向原始笔记的链接
I mean, sometimes it is kind of simple. It’s a low-margin reseller, one-time sales.
—— Benedict Evans · [73:07]
当你成为一家上市公司,你已经出去征服了你的市场,没有人会回头看说,天哪,六年前你的销售成本真的很糟糕。
指向原始笔记的链接
When you’re a public company and you’ve gone out and you’ve conquered your market, nobody looks back and says, gosh, six years ago, your cost of sales was really terrible.
—— Andy McCall · [42:44]
而在那六个月的销售冻结之后,才是我们真正开始爆发的时候。
指向原始笔记的链接
And after that six-month sales freeze was when we really started ripping.
—— Max Junestrand · [14:48]
只要你在把它展示给人们,只要他们有办法发现它——有某种基本水平的可发现性,而你在做的事情是人们真正想要的,那它就会起飞。而销售、营销、做产品都擅长,那是好和伟大之间的区别。
指向原始笔记的链接
As long as you’re showing it to people, as long as there’s a way for them to discover. There’s some basic level of discoverability and you’re doing something that people really want. Then it takes off, right? And then I think if you’re good at sales or good at marketing, and good at building product. That’s like a difference between good and great.
—— Andrew Antos · [31:23]
你能开多少场会议来谈成销售,那才是你真正的产能。
指向原始笔记的链接
The however meetings you can hold to close sales, that that’s your true capacity.
—— Ran Arusi · [45:59]
对我来说,销售更多是问聪明的问题和倾听,而不是,嘿,我有一套炫酷的推销话术。
指向原始笔记的链接
Like sales to me is more about asking smart questions and listening versus, you know, hey, I have the great glitzy pitch.
—— Ron Gabrisko · [37:58]
② 出现在这些集
1 集
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