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产品市场契合 (product market fit)

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产品市场契合 (product market fit)

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本站收录 31 集 · 18 条金句 · 关联 10 个

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18 条

产品市场契合度是这样一种东西，你见到它时绝对知道它是，所以如果你绝对不知道它，你就没有它。
Product market fit is a sort of thing where you absolutely know it when you see it, and therefore if you don’t absolutely know it, you don’t have it.
—— Matt MacInnis · [43:07]

指向原始笔记的链接

我想说这里有很多悖论,其中一个我必须一遍又一遍学习的教训是,如果我们一开始太雄心勃勃,对我们要构建的产品愿景太远大,那我们很可能会错过产品市场契合度,因为我们不会从一个足够微小、足够谦逊的地方开始,因为这可能……通常这些产品的起点都小得让人尴尬。
I would say there’s so many paradoxes in this and one that I’ve had to learn over and over again is if we’re too ambitious at the outset and too ambitious and visionary about the product we want to build, then we will probably miss product market fit because we won’t start at a small enough, humble enough place because it might … Usually the starting point for these products is embarrassingly small.
—— Mark Pincus · [24:16]

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我们不想要一个 Product Market Fit。我们想要这种登月市场匹配,它是整体得多的。通常我们是在试图改变世界上的一个系统。
We don’t want a Product Market Fit. We want this sort of moonshot market fit, which is much more holistic. Often we’re trying to change a system out in the world.
—— Astro Teller · [33:10]

指向原始笔记的链接

但如果我让你去月球,而你向我展示你每天都离月球近一英尺,没意思。大概有一架通往月球的梯子,而我担心有很多 Product Market Fit 是如此孤岛化。那就是在造一架通往月球的梯子。你也许能造一架相当高的梯子,但你不会以那种方式到达月球。
But if I ask you to get to the moon, and you show me that you’re a foot closer to the moon every day, not interesting. There’s probably a ladder to the moon and I worry that there’s a bunch of Product Market Fit that is so siloed. It’s just building a ladder to the moon. You might build a pretty tall ladder, but you’re not going to get to the moon that way.
—— Astro Teller · [44:28]

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Product Market Fit 说实话是一段旅程。你会有一些时刻看到自己拥有了它，我们就经历过。但我们能走到那一步，是因为——天哪——当时持续了二十一个月不断的客户发现。
Product Market Fit is honestly a journey. You have moments where you see that you have it and we experienced that. But we got there because of, gosh, at the time, twenty one months of constant customer discovery.
—— Damien Lewke · [50:02]

指向原始笔记的链接

我听过的对产品市场契合度最好的定义是：你不再把石头往山上推，而是开始追着往山下滚的石头跑。
The best definition I’ve heard of product market fit is you stop pushing the rock up the hill and you start chasing the rock down the hill.
—— Jon Noronha · [05:31]

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讽刺的是，我想说最快乐、最轻松的时候是我们完全没有产品市场契合度的时候，因为零 PMF 等于没有责任，拥有完全的创作自由。
Ironically, I would say the happiest and easiest time was when we had zero product market fit because zero PMF equals no responsibilities, complete creative freedom.
—— Jon Noronha · [58:05]

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如果你正在做的事情的表现好于你的预期,那通常就是你拥有产品市场契合度的好迹象。
If whatever you’re doing does better than what you project, that’s usually a good sign that you have product market fit.
—— Baiju Bhatt · [68:35]

指向原始笔记的链接

如果你的表现好于极高的预期,那你通常就拥有产品市场契合度——产品与使用者产生的共鸣比你当初预期的更强。
If you’re doing better than great expectations, like, you generally have product market fit. Like something is going on that is more resonant with the people that are using your product than what you thought even coming in.
—— Baiju Bhatt · [69:27]

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除非你拥有了那个，如果有人在问一个问题，这是产品市场匹配吗？那就不是。
Unless you’ve got that, if somebody’s asking a question, is this product market fit? That’s not it.
—— Chris Olsen · [105:17]

指向原始笔记的链接

你只有在卖出一百个客户的时候,才真正找到产品市场匹配的核心。这不意味着每个人都超级开心、每个人的交易规模都很大,但大概在一百个左右,你实际上有了一百次成交,然后这个增长动作就会自己显现出来。
You truly find the core of the product market fit once you sell a hundred customers. It doesn’t mean everybody’s super happy and everybody’s at a huge deal size but around a hundred. You actually have a hundred goes at it and then the motion kind of reveals itself.
—— Andrew Antos · [00:17]

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我认为 X 上使用这些产品的人，其实并不代表产品市场契合。
I think a person on X that uses these products is not actually product market fit.
—— JD · [37:16]

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如果你检查了所有这六个方面，它们看起来都合理，而你仍然得到零回复，这往往可能预示着一个更深层次的产品市场匹配问题。
If you go through all six of these areas and they all seem to be reasonable and you’re still getting zero replies, this often might be indicative of a deeper product market fit issue.
—— 嘉宾 · [09:35]

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大多数人的反应是，你们明明还没到 PMF，为什么非要雇一个销售？而我的理由是，他是一个「产品市场契合寻找者」。
Most were like, why the hell are you hiring a salesperson when you arguably don’t have PMF yet? And my justification is he was a product market fit finder.
—— Nick Fleisher · [00:43]

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当增长不如你所愿时,那个永恒的问题就是:这是 product market fit 的问题,还是 go to market 的问题?
And it is sort of the perennial question when things aren’t growing as fast as you’d like is, is it a product market fit problem or a go to market problem?
—— Jeanne Grosser · [10:45]

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产品市场契合度不是那种你没有然后就有了的东西。它是在给定的微细分市场中你始终需要为之努力的东西。
Product market fit is not something that you don’t have and then you have. It’s something that you always have to work for within given micro segments.
—— Daniel Saks · [00:00]

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我相信你总是在相邻品类中奋战去寻找产品市场契合度。而你能感觉到它的方式就是拉力。
I believe that you’re always fighting to find product market fit in adjacent categories. And the way you can feel it is the pull.
—— Daniel Saks · [31:15]

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Outbound 就像产品市场契合度。它不是你拥有了就永远有效的东西。你必须不断实验。
Outbound is like product market fit. It’s not something that you have and it works forever. You always have to be constantly experimenting.
—— Daniel Saks · [49:33]

指向原始笔记的链接

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