粉丝体验 (experience)
集里怎么说它
- 《把棒球变成马戏团：Savannah Bananas 创始人的粉丝优先生意经》(04:13起):本集反复强调「我们投资的是体验」而不是营销——把体验做得非凡到值得被拍下来分享，零预算也能引爆
- 《收购公司却从不卖出：Bending Spoons 掌门人的人才与运营哲学》(05:11起):本集说 Ferrari 对经验很怀疑：世界变化快、老方法易失灵、资深者难适应其文化、动力随经验衰减；在竞争激烈的劳动力市场里经验可以由公司提供（只需耐心），天赋给不了，所以持续押注应届生和年轻人。
① 提到它的金句
78 条
为我提供针对我当下要解决的问题集的最佳可能方案——这就是每一个消费者体验将会有的感觉。
指向原始笔记的链接
And therefore providing me with the best possible solution to the sets of things that I’m trying to solve for right now is how every consumer experience is going to feel like.
—— Rishabh Jain · [30:22]
但真正的消费者体验要求你做到 99 分位的体验。
指向原始笔记的链接
But a real consumer experience requires you to nail the 99 percentile experience.
—— Mustafa Suleyman · [19:04]
首先，我认为当你拥有这些新技术时，与其字面地将以前的事物数字化，如果你能创造一种全新的体验，它就能为一个新客户回答这个问题，我为什么要花时间在这上面？
指向原始笔记的链接
First is, I think as you have these new technologies, rather than literally digitizing what came before, if you can create an entirely new experience, it answers the question for a new customer, why should I give this the time of day?
—— Bret Taylor · [10:02]
我将智慧定义为被代谢的经验，为了共同利益而用心分享。
指向原始笔记的链接
I define wisdom as metabolized experience, mindfully shared for the common good.
—— Chip Connolly · [65:32]
现实是，我的经验也表明了这一点，你最好选择一个观点，把它发布出去，做错了，然后再调整，而不是留下太多的选项，因为那样你就永远无法学到整体上什么是更好的体验。
指向原始笔记的链接
The reality is, and my experience has shown that, you’re better off picking an opinion, shipping it out there, being wrong, and then adjusting than leaving too many options because you then can never learn what was the better experience overall.
—— Ezinne Udezue · [51:03]
如果你找到了对的地方，你可以在一两年的时间里获得十年的职业经验。
指向原始笔记的链接
If you find the right spot, you can get a decade of career experience in a year or two.
—— Evan Reiser · [31:54]
我能够把他们的 30 年经验，在大约八个月的时间里装进我的脑子，对吧?
指向原始笔记的链接
I was able to take their 30 years of experience and get it into my brain in like eight months, right?
—— Vineet Edupuganti · [36:32]
所以这就是为什么愉悦不是在你的实用性之上点缀快乐。它是关于创造一种情感完全处于体验核心的体验。
指向原始笔记的链接
So that’s why like the light is not about sprinkling joy on top of your utility. It’s about creating an experience where emotion is completely on the heart of the experience.
—— Nesrine Changuel · [07:23]
我看到一些表现最好的人只是那些具有很高主观能动性、具有那个时钟速度、有那种精力的人，但他们不一定需要在这个主题上有深厚的经验。
指向原始笔记的链接
I saw some of the highest performers just being people that had very high agency, had that clock speed, had that energy, but they didn’t necessarily need to have deep experience on that matter.
—— Albert Cheng · [00:54]
有时候经验可能是一个拐杖，特别是在这个世界，在这个 AI 让地面变化如此之快的世界。
指向原始笔记的链接
Sometimes experience could be a crutch, especially in this world where the grounds are shifting so fast with AI.
—— Albert Cheng · [01:03]
坦率地说，无论是公司品牌还是大多数免费用户实际体验到的产品体验，都是 Grammarly 只是一个修复拼写和语法的工具，因为那些是我们向人们展示的免费建议。
指向原始笔记的链接
And quite frankly, both the company brand as well as the lived product experience for most of the free users was that Grammarly was just a product to fix your spelling and grammar because those were the free suggestions we were showing people.
—— Albert Cheng · [23:19]
如果产品只在边际上有差异，那么你被推销的体验将越来越多地真正区分公司并推动购买决策。
指向原始笔记的链接
The experience that you have of being sold to will increasingly actually differentiate a company and drive buying decisions if products are only different at the margin.
—— Jeanne DeWitt Grosser · [00:58]
不要向别人征求建议，要向别人征求相关经验。
指向原始笔记的链接
Don’t ask people for advice, ask people for relevant experience.
—— Matt MacInnis · [50:24]
这就是我在这些工具上如此成功的原因是因为我有 20 年以上的管理经验。我知道如何让员工成功。这就是你需要让这些智能体工作的东西。
指向原始笔记的链接
that is why I have been so successful with these tools is because I have 20 years plus of management experience. I know how to make an employee successful. That is what you need to make these agents work.
—— Claire Vo · [86:29]
但现在的初级人员拥有一种相当独特的优势，因为当事情是新的时，当我告诉那些有 20 年经验的人他们需要用这种新工作方式工作六个月时，初级人员，他们并不真正在意。
指向原始笔记的链接
But the junior people right now have an edge that is quite unique because when things are new, when I’m telling people that have 20 years of experience that they need to have six months with this new way of working, the juniors, they don’t really care.
—— 嘉宾 · [08:09]
那些没什么经验的人，那些不能快速成长和自我教育的人。他们会被淘汰。
指向原始笔记的链接
People that have little experience, people that cannot grow and educate themselves quickly. They will be weeded out.
—— 嘉宾 · [36:58]
能力就是一切。没有人真正愿意在能力上妥协。你会为了给客户好 10% 的体验而支付 500% 的溢价。
指向原始笔记的链接
Capability is everything. No one’s really willing to take a hit on capability. You will pay a 500% premium for a 10% better experience for your customers.
—— Julian · [00:03]
你的现有竞争对手的最大痛点是什么？那么，我要做什么？我要在他们最大的痛点上极其用力，把它变成最令人愉快的体验。
指向原始笔记的链接
What is the biggest pain point of your incumbent? And, like, what am I going to do? I’m just going to go incredibly hard at their biggest pain point and make it the most delightful experience.
—— Barney Hussey-Yeo · [18:01]
游戏发布 10 分钟后,Zynga 的产品经理们就群发邮件分享了他们的分析,他们说这游戏一出世就死了,因为他的 FTUE,他的首次用户体验,点击次数太多且太糟糕,以至于没人能看到他出色的游戏设计。
指向原始笔记的链接
And 10 minutes after the game came out, the Zynga PMs emailed around their analysis and they said it’s dead on arrival because his FTUE, his first time user experience was so many clicks and so bad that no one was ever going to see his great game design.
—— Mark Pincus · [05:40]
拥有丰富工程经验的人，当他们驱动智能体时，你会得到好 20 倍的结果，因为他们已经知道他们想去哪里。
指向原始笔记的链接
people with a lot of engineering experience, when they drive agents, you get like 20 times better results because they already know where do they want to go
—— Kitsa · [02:33]
现在这些东西，如果你看它，我怎么理解它，除非我是一个有 20 年工作经验的在岗工程师？
指向原始笔记的链接
Now these things, if you look at it, how do I even make sense of it unless I’m an engineer on the job with 20 years of experience?
—— Kriti Sharma · [09:46]
但是当模型只能做大约一小时的工作时，异步作为一种体验是很糟糕的。
指向原始笔记的链接
But when models can only do like an hour of work, async as an experience is kind of bad.
—— Lance Martin · [01:48]
在硬件领域，经验取胜。这是大蠢公司里的老人讲的一种谎言之一，它根本不是真的。
指向原始笔记的链接
In hardware, experience wins. This is one of these lies told by old people at big, dumb companies, and it’s just not true.
—— Blake Scholl · [42:53]
但我敢打赌,这通常会不利于多年的经验,而偏向于对这些工具有很高流利度的人。
指向原始笔记的链接
But I would bet that this generally will cut against many years of experience in favor of people who have a lot of fluency with the tools.
—— Sam Altman · [11:34]
我们可能比以往任何时候都在从经验学习上花费最多的算力,但强化学习并不是从经验学习的终点。
指向原始笔记的链接
We probably are spending the most compute than ever on learning from experience, but reinforcement learning is not the end of learning from experience.
—— Jerry Tworek · [26:22]
我们在营销上花了零美元。我们投资的是体验。
指向原始笔记的链接
Well, we spent zero dollars on marketing. We invest in the experience.
—— Jesse Cole · [17:03]
按我的经验，最好的公司来自可以被描述为「圈子」的东西。
指向原始笔记的链接
The best companies, in my experience, come from what might be characterized as scenes.
—— Max Hodak · [09:12]
所以我们有这个与智商正交的经验轴，它的重要性远超我们的想象。
指向原始笔记的链接
And so we have this orthogonal axis of experience that is much more important than we think in conjunction with IQ.
—— Arjun Karanam · [01:44]
我，你知道，就个人经验而言，我会把 Axon 的成功很大程度上归因于我们决定不做什么，而不是我们实际做了什么。
指向原始笔记的链接
I, you know, just from personal experience, I would attribute the success of Axon, you know, largely to what we decide not to do, not actually what we did.
—— Gio · [76:20]
如果他们是 AI 原生者或者是系统思考者，并且能够解构是什么让他们的工作运转起来，那么这个人加上经验将胜过那些只有经验但不是 AI 原生者的人。
指向原始笔记的链接
If they’re AI native or a systems thinker and can deconstruct what makes their job hum, that person plus experience will outcompete someone that just has experience and is not an AI native.
—— Matt Swulinski · [52:41]
而且坦率地说，它推进了这种精英选拔的理念：不该看谁拥有最好的智能体，或者谁在纸面上听起来最光鲜，而是真正看谁拥有数据和经验来证明他们能完成所需的工作。
指向原始笔记的链接
And frankly, advancing this meritocratic idea of it shouldn’t be about who has the best agent or who sounds the most shiny on paper, but really who has the data and the experience to demonstrate that they can do the work that’s required.
—— Hayden Brown · [14:50]
他们声称可以从一个根本不再学习的东西中制造出博士水平的体验和专业知识。
指向原始笔记的链接
They claim they can make a PhD level experience and expertise out of something that doesn’t learn at all anymore.
—— Rich Sutton · [20:35]
所以有这种反直觉的事情，如果你试图构建一个市场，它往往会分散注意力，比如，你正在构建一个真正伟大的用户体验吗？
指向原始笔记的链接
And so there’s this counterintuitive thing, which is if you try and build a market, it oftentimes distracts from, like, are you building a really great user experience?
—— Grant LaFontaine · [11:08]
当我们在创建一个结构化的叙事体验时,我们不需要给它大纲,不需要给它计划。我们需要给它一个钩子,教它成为最好的即兴演员。
指向原始笔记的链接
Actually, what we need when we’re creating a structured narrative experience is we don’t need to give it an outline. We don’t need to give it a plan. We need to give it a hook. We need to teach it to be the best improv actor possible.
—— 嘉宾 · [00:44]
我认为目前一些 AI 模型具有某种形式的主观体验是合理的。
指向原始笔记的链接
I think it’s plausible that some AI models have some forms of subjective experience by now.
—— Nick Bostrom · [47:13]
结果表明，当你这样做时，它们更有可能报告说它们有意识并有主观体验。
指向原始笔记的链接
And it turns out when you do that, they become more likely to report that they are conscious and have subjective experience.
—— Nick Bostrom · [48:32]
如果你想达到判断转移到你 AI 工具的那一天，那就是 AI 智慧，那时那些经验需要以正确的方式、在正确的位置被固化，为了智能体和人类。
指向原始笔记的链接
If you want to get to a point where judgment is moving to your AI tools, that’s AI wisdom where that experience needs to be codified in the right way, the right place for agents and humans.
—— Itamar Friedman · [18:03]
Docker 在过去十年解决的是可移植性——怎么把软件从你的笔记本搬到云端。我们正在把所有这些经验拿来构建一个运行时，并把它演进到如今去解决安全性问题。
指向原始笔记的链接
And what Docker solved the last decade is portability. How do you get software from your laptop to the cloud? We’re taking all of that experience and building a runtime and evolving that to now solve for safety.
—— Tushar Jain · [10:35]
一个真正好的体验，不应该把它所处理的任何泄漏出来的复杂性暴露给你。
指向原始笔记的链接
A really good experience should not expose anything of the leaky complexity that it handles to you.
—— Safia Abdalla · [03:31]
优秀 API 和 SDK 的妙处在于人们可以在其上构建，这意味着他们不受限于你的 UI，也不受限于你对某个体验应该长什么样的个人看法。
指向原始笔记的链接
The thing about great APIs and SDKs is people can build on top of them, which means that they’re not restricted to your UI or your opinion of how a particular experience should look.
—— Safia Abdalla · [08:35]
我认为为什么有一定经验水平的人现在准备好用 AI 大干一场的原因是，你在职业生涯中培养的所有那些管理技能都可以在这里直接应用。
指向原始笔记的链接
The reason why I think folks of a certain level of experience are like ready to cook right now with AI is all those management skills that you have developed over your career can be applied right here.
—— Claire · [15:48]
编码和商业知识以及编写产品需求的经验在过去很重要，但现在判断非常重要。
指向原始笔记的链接
coding and business knowledge and experience of writing product requirements was important in the past, but now judgment is very important.
—— Srini Raghavan · [35:18]
我们从来不想给产品加水印、去损害免费用户的体验,以此来获得更多外部品牌知名度。
指向原始笔记的链接
We never wanted to watermark the product and deprecate the experience of our free users in order to get that brand awareness more externally.
—— Cliff Obrecht · [01:54]
因为根据我的经验，通常架构正确的代码也是运行快速的代码。
指向原始笔记的链接
Because in my experience, usually the code that is architected properly is also the code that runs quickly.
—— Casey Moratori · [85:08]
像 OpenAI 和 Anthropic 这样的 AI 公司将继续，但不是在他们能够训练的 AI 系统的能力方面拥有这种强优势，他们将不得不在其他轴线上竞争，比如用户体验、定制化、可能快速整合事物。
指向原始笔记的链接
AI companies like OpenAI and Anthropic would continue, but rather than having this strong advantage in terms of the capabilities of the AI systems they’re able to train, they would instead have to compete on other axes like user experience, customization, potentially quickly integrating things.
—— Ryan Greenblatt · [43:36]
你知道，在我们谈论的很多人的日常体验中，创始人或风投人，他们在身边其实是令人不舒服的。
指向原始笔记的链接
You know, in the day-to-day experience of a lot of the people we’re talking about, founders or VCs, they’re actually uncomfortable to be around.
—— 嘉宾 · [53:49]
每个创始人都会至少经历一次非常惨痛的教训：时间会杀死交易。
指向原始笔记的链接
Every founder will at least once experience the very painful lesson that time kills deals.
—— 嘉宾 · [10:27]
所以你需要非常少但非常坚实的基础来构建东西，但之后你需要增加很多灵活性，确保没有过度约束的流程或审批链条之类的东西，因为根据我的经验，那些正是杀死一个产品的东西——无法对产品采取行动。
指向原始笔记的链接
So you need very few but very solid basis when you build something, but then you need to add a lot of flexibility and make sure that there are not, you know, not super constraining processes or approval lines and things like this, because in my experience, those are the things that kill a product, the inability to act on the product.
—— Vali · [71:47]
现在它是你的网站的智能体体验，加上用户如何体验那个体验你的网站的智能体。
指向原始笔记的链接
Now it’s the agent experience of your website plus how a user experiences the agent that experiences your website.
—— Liad Yosef · [10:59]
智能可能存在于模型中,但经济性、可靠性和用户体验全都在基础设施里。
指向原始笔记的链接
The intelligence might lie in the model, but the economics, the reliability, and the user experience are all in the infrastructure.
—— Nishant Gupta · [05:31]
所以你将在非常年轻的年纪进入，比拥有三四十年经验的人更有能力。
指向原始笔记的链接
So you’re going to go in at a very young age being more capable than people with 30, 40 years of experience.
—— Ben Horowitz · [12:34]
我觉得这两家公司都展示了那一刻有多神奇，当我们实时互动时那种体验有多神奇，但同时也展示了当你只有实时时，扩张有多难。
指向原始笔记的链接
And I think what both of these companies showed is how magical that moment is, how magical that experience is when we’re having live, but also how hard it is to scale when you’re only live.
—— Josh Elman · [25:45]
对我来说,实时视频生成是不可避免的,它的用户体验要好得多。
指向原始笔记的链接
To me, real-time video generation is just inevitable that it has much better user experience.
—— Anastasis · [41:26]
这也是唯一一种即使输了也是赢的投资，因为你可以从中学到一些经验。
指向原始笔记的链接
It’s also the only investment that even if you lose, you win because you can take some experience from it.
—— Codie Sanchez · [07:36]
你所服务的任何模型的前沿能力,应该在你用户的产品体验中清晰可见。
指向原始笔记的链接
And the frontier edge of whatever model you are serving should be apparent inside of your user’s product experience.
—— Kevin Hou · [03:10]
当某项技术变得足够重要、值得去体验时，Apple 最终会想要拥有它。
指向原始笔记的链接
When a technology becomes important enough to experience, Apple eventually wants to own it.
—— 嘉宾 · [20:49]
然后你又有另一些工人，同样技艺娴熟、同样有成就、同样叙述可靠地讲述他们的经历，他们说，天哪，你简直不敢相信我们正在制造多少技术债，以及我们制造它的规模。
指向原始笔记的链接
And then you have other workers, equally skilled, equally accomplished, equally reliable, narrating their experience who say, my God, you would not believe how much tech debt we are producing and the scale that we’re producing it at.
—— Cory Doctorow · [11:44]
所以我与世界互动的唯一方式，包括我自己的身体，都是通过我的意识体验。
指向原始笔记的链接
So the only way I interact with the world, including my own body, is through my conscious experience.
—— Dr. Christof Koch · [14:11]
我们通过这些问卷——MEQ30,神秘体验问卷——知道，人们在试验中拥有神秘体验的程度，与他们获得疗效的程度直接相关。
指向原始笔记的链接
And we know through these questionnaires, MEQ30, the mystical experience questionnaire, that the extent to which people have a mystical experience in these trials directly correlates to the extent that they derive therapeutic benefit.
—— Dr. Christof Koch · [33:15]
我觉得真正有趣的是，如果你能以几乎实时的体验获得非常高的智能，你就可以构建一些以前构建不了的 AI 东西。
指向原始笔记的链接
So what I think is really interesting is if you can get very high intelligence at almost real-time experience, you can build some AI things that I think you couldn’t build before.
—— 嘉宾 · [18:13]
所以我觉得像 Jev 这样的决策模型，如果它们保持快速和便宜，可以成为一种新的方式来思考你用户体验的导航——无论是前端体验、开发者工具还是别的什么。
指向原始笔记的链接
And so I think these decision models like Jev, if they remain fast and cheap, can be a new way to think about navigation of your user experience, whether that’s a kind of like front-end experience or a dev tool or whatever it might be.
—— Clara Vo · [17:51]
但与此同时,我们也鼓励少买,这对硬件业务来说是适得其反的,对吧?那我们为什么这么做?因为归根结底,我们存在是为了把员工体验做到绝对世界级。
指向原始笔记的链接
But at the same time, we also encourage buying less, which is counterproductive to a hardware business, right? So why do we do that? Because ultimately we exist because we want to make that employee experience absolutely world-class.
—— Faisal Masud · [14:54]
你希望他们自己去发现诸如幻觉之类的事情，因为你可以解释到你口干舌燥，但人们只有亲身经历过才会相信。
指向原始笔记的链接
You want them to discover for themselves things like hallucination, because you can explain until you’re blue in the face, but people don’t believe it until they experience it.
—— Rania Khalaf · [07:28]
如果你想要在规模化下交付更好的客户体验，你就不能成为良好客户体验的瓶颈。
指向原始笔记的链接
If you want to deliver a better customer experience at scale, you can’t be the bottleneck to having a good customer experience.
—— Matt Lawler · [04:07]
所以这里面有一种元层面的东西：当你在和 Joey 聊如何构建语音智能体 API 时，你已经在使用它了，你已经亲眼看到你的产品体验会是什么样子。
指向原始笔记的链接
So there’s kind of a meta layer there where if you’re talking to Joey about how to build a voice agent API, you’re already using it, and you’re already seeing exactly what your product experience could look like.
—— Matt Lawler · [14:12]
我们只是想用软件交付一对一辅导体验，而这种体验在字面意义上的几千年来一直被认为是最好的学习方式。
指向原始笔记的链接
We’re trying to just deliver in software the one-on-one tutoring experience that has been known to be the best way to learn for literally thousands of years.
—— 嘉宾 · [53:46]
而且结果某种程度上证明，当你真正专注于开发者体验的核心时，你最终得到的东西同时也是非常好的原语，能让 AI 安全、可靠地与数据库协作并帮助它扩展。
指向原始笔记的链接
And it does kind of turn out that when you really focus on that core of the developer experience, what you actually end up with is also very good primitives for AI being able to work with a database safely and reliably and helping it scale.
—— Ben · [18:12]
它是经验如何变成上下文的方式。
指向原始笔记的链接
It’s how experience becomes context.
—— Jake Broekhuizen · [15:51]
因为你过往的经验可能成为巨大的负担。
指向原始笔记的链接
Because your past experience can be a huge liability.
—— Jeetu Patel · [21:51]
你只有一年的经验，重复了 17 次。
指向原始笔记的链接
You have one year of experience 17 times over.
—— Jeetu Patel · [33:09]
在招聘流程里所有常见环节中，至少按我们的经验，面试是预测力最差的。
指向原始笔记的链接
Of all the typical elements in a selection process, at least in our experience, are the worst predictors.
—— Luca Ferrari · [17:07]
而且在竞争激烈的劳动力市场中，天赋和经验之间存在权衡。经验，我们可以提供给你。我们只需要稍微有点耐心。天赋，我们提供不了。
指向原始笔记的链接
And also there is a trade-off between talent and experience in a competitive labor market. And experience, we can provide it to you. We just need to be a little bit patient. Talent, we can’t.
—— Luca Ferrari · [34:16]
最后一个桶，也是我认为会胜出的桶，是服务用户的智能体体验。
指向原始笔记的链接
And lastly, the bucket that I think wins here is agent experience in service of the user.
—— Abhi Arya · [03:27]
这个框架使智能体体验不再是一个关于模型的问题，而更多是一个关于上下文、能力和整体自我提升的问题。
指向原始笔记的链接
This framing is what turns agent experience into less of a question of the model and more of a question of context, capability, and overall self-improvement.
—— Abhi Arya · [03:47]
但问题在于，不生活在代码库里的利益相关者常常把那个原型体验为「难的部分已经结束了」的证据。
指向原始笔记的链接
But the problem is that stakeholders that do not live in the codebase often experience that prototype as evidence that the hard part is over.
—— Gabriel Martinez · [05:59]
因为当人们那样谈论无头时，如果你放弃了自己的用户界面，如果你放弃了为客户演进你的体验以解决你当初要为他们解决的问题，如果你不是那个体验的重要组成部分，是的，我认为那是一个无脑的赌注。
指向原始笔记的链接
Because when people talk about headless in that way, if you’re giving up on your user interface, if you’re giving up on evolving your experience for a customer to solve the problems that you set out to solve for them, if you are not a significant part of that experience, yes, I think that’s a brainless bet.
—— Mike Cannon-Brookes · [05:31]
如果你说技术创造越来越便宜，技术创造充足而繁茂，那么差异化因素——在我看来，其中一个显然会是设计和体验，它将是让你作为一个应用、一个产品或一个服务脱颖而出的东西。
指向原始笔记的链接
If you argue that technology creation is increasingly cheap, technology creation is abundant and verdant, the differentiators, to me, clearly one of them will be design and experience, will be what makes you stand out as an application or as a product or a service.
—— Mike Cannon-Brookes · [07:22]
真正做得好的团队，是那些拥有软件开发体验的团队，或者把机器人当作软件问题而不是硬件问题来思考的团队。
指向原始笔记的链接
The teams that are actually really doing well are ones that have a software development experience or are thinking about them as a software problem, not necessarily as a hardware problem in robotics.
—— 嘉宾 · [17:39]
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